Smoke & Mirrors
The Canadian Tobacco WareBook - 1996
Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking in public places and workplaces.
Publisher: Ottawa : International Development Research Centre, c1996.
Characteristics: xix, 361 p. : ill.
Alternative Title: Smoke and mirrors