Winning PR In The Wired World
Powerful Communications Strategies For The Noisy Digital SpaceeBook - 2001
Winning PR in the Wired World analyzes how traditional PR has changed--discussing what's new, what works, and what doesn't--and provides insight and advice on how to make offline and online PR work together for effective campaigns. This groundbreaking guide takes a practical look at powerhouse companies that have implemented effective PR campaigns on the Web, including Amazon.com, Britannica.com, Victoria's Secret, Nike, and CDNow.
Don Middleberg is the chairman and CEO of Middleberg Euro, the fastest-growing public relations agency in the country for the past two years, with offices in New York, San Francisco, and Boston. A leader in public relations and marketing, Middleberg is widely considered to be among the elite communications professionals in digital public relations. A noted author and lecturer, he is coauthor of the groundbreaking Middleberg/Ross Media in Cyberspace Study. Middleberg is regularly called upon for commentary by numberous magazines and newspapers and has appeared on CNBC, C/Net, CNN, and National Public Radio.