The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

eBook - 1994
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Publisher: Boston : Houghton Mifflin, 1994.
ISBN: 9780618153237
0618153233
Characteristics: 379 p. : ill. ; 26 cm.
Additional Contributors: Godin, Seth
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