Branding

Branding

A Practical Guide To Planning Your Strategy

eBook - 2000
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Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the service sector and to business-to-business markets. This practical guide to branding helps the reader to plan their brand strategy and contains examples.
Publisher: London ; Dover, N.H. : Kogan Page, c2000.
Edition: 2nd ed.
ISBN: 9780585380117
0585380112
Characteristics: [viii], 184 p. : ill. ; 23 cm.
Additional Contributors: NetLibrary, Inc

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