A Practical Guide To Planning Your StrategyeBook - 2000
Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the service sector and to business-to-business markets. This practical guide to branding helps the reader to plan their brand strategy and contains examples.
Publisher: London ; Dover, N.H. : Kogan Page, c2000.
Edition: 2nd ed.
Characteristics: [viii], 184 p. : ill. ; 23 cm.