M-business

M-business

The Race To Mobility

eBook - 2002
Rate this:

The definitive guide for the coming M-commerce age

"Invaluable insight into the mobile economy. Kalakota and Robinson get right to the core of the emerging mobile landscape. . . . A must read."--Patricia Seybold, author of Customers.com and The Customer Revolution

Knowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In m-Business , renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.

From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.

The first book to clearly explain the M-commerce revolution in the language of a broad business audience, m-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:

Emerging business trends--consumer, service, enterprise applications, and infrastructure New business models--location-based models, real-time supply chain models, enterprise extension models, and voice portals New solution enablers--mobile platforms, voice platforms, wireless application service providers (WASP), and mobile application integration
Publisher: New York : McGraw-Hill, c2002.
ISBN: 9780071395908
0071395903
Characteristics: xii, 302 p. : ill. ; 24 cm.
Additional Contributors: Robinson, Marcia 1964-
NetLibrary, Inc

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at WPL

  Loading...
[]
[]
To Top