The Fast Forward MBA Pocket ReferenceeBook - 1997
Find the information you need to solve your business problems-FAST!When those big business decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA Pocket Reference as your constant companion, you've got it!In this unparalleled resource you'll find clear, concise coverage of the complete range of essential business topics in a format designed especially for people in a hurry. You'll also find cutting-edge business ideas from highly regarded thinkers and doers and an exhaustive list of sources for up-to-the-minute info that you can use every day. In this indispensable guide you'll find:* A comprehensive reference of essential business issues-key terms, tools, and topics from management, economics, strategy, accounting, finance, manufacturing, marketing, and international business* The latest methods and suggestions for solving your toughest business problems* Complete coverage of the business and technological innovations of the past decade* A convenient format with short, lively entries that tell you what you need to know without getting bogged down in theoryWhether you're a hard-driving entrepreneur or professional, a busy executive or manager, or a student eager to make your way in the business world, The Fast Forward MBA Pocket Reference puts the knowledge you need where you need it most-right in the palm of your hand.
Publisher: New York : Wiley, c1997.
Characteristics: xiv, 338 p. : ill. ; 26 cm.