The E-commerce Question And Answer Book

The E-commerce Question And Answer Book

A Survival Guide For Business Managers

eBook - 2000
Rate this:
Everyone in business knows the Internet is the fastest -- and fastest-growing -- way to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.

What exactly is electronic commerce? Are on-line transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.

This practical question-and-answer guide quickly and concisely explains how to: Integrate e-commerce into a business strategy
-- Understand the technology
-- Identify key opportunities for a business
-- devise an e-commerce implementation plan
-- Successfully create and market a site, and much more.

Publisher: New York, N.Y. : AMACOM, c2000.
ISBN: 9780585137650
058513765X
Characteristics: xiv, 210 p. : ill. ; 23 cm.
Additional Contributors: NetLibrary, Inc

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at WPL

  Loading...
[]
[]
To Top