The Market Planning Guide
Creating A Plan To Successfully Market Your Business, Product, Or ServiceeBook - 1998
Through four previous editions, small business "guru", David H. "Andy" Bangs has offered a quick, easy-to-follow formula for developing and implementing a successful marketing plan. In this new edition, the Internet is factored into the picture -- giving entrepreneurial marketers even more bang for their buck.
Readers will learn to:
-- Define the company's goals
-- Analyze existing products and services.
-- Develop prospects and analyze competition.
-- Master the art of pricing.
-- Plan the most effective and economical advertising and promotion.
-- Coordinate sales and marketing activities for maximum efficiency and cost-effectiveness.
Step-by-step advice is paired with helpful worksheets, including a sample marketing plan.