The Market Planning Guide

The Market Planning Guide

Creating A Plan To Successfully Market Your Business, Product, Or Service

eBook - 1998
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Some small business owners find out too late -- a business plan without a marketing plan is like putting the cart before the horse.

Through four previous editions, small business "guru", David H. "Andy" Bangs has offered a quick, easy-to-follow formula for developing and implementing a successful marketing plan. In this new edition, the Internet is factored into the picture -- giving entrepreneurial marketers even more bang for their buck.

Readers will learn to:
-- Define the company's goals
-- Analyze existing products and services.
-- Develop prospects and analyze competition.
-- Master the art of pricing.
-- Plan the most effective and economical advertising and promotion.
-- Coordinate sales and marketing activities for maximum efficiency and cost-effectiveness.

Step-by-step advice is paired with helpful worksheets, including a sample marketing plan.

Publisher: Chicago, Ill. : Upstart Pub., 1998.
Edition: 5th ed.
ISBN: 9780585162553
0585162557
Characteristics: vii, 243 p. ; 28 cm.
Additional Contributors: NetLibrary, Inc

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