Global Electronic Commerce

Global Electronic Commerce

Theory And Case Studies

eBook - 1999
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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

Publisher: Cambridge, Mass. : MIT Press, c1999.
ISBN: 9780585238210
0585238219
Characteristics: xi, 592 p. : ill. ; 24 cm.
Additional Contributors: Clark, Theodore H. K.
NetLibrary, Inc

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