The Quest For Loyalty

The Quest For Loyalty

Creating Value Through Partnership

eBook - 1996
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This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
Publisher: Boston, MA : Harvard Business School Press, c1996.
ISBN: 9780585056487
Characteristics: xxvi, 278 p. : ill. ; 24 cm.


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