The Quest For Loyalty
Creating Value Through PartnershipeBook - 1996
This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
Publisher: Boston, MA : Harvard Business School Press, c1996.
Characteristics: xxvi, 278 p. : ill. ; 24 cm.