Net Worth

Net Worth

Shaping Markets When Customers Make The Rules

eBook - 1999
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This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.
Publisher: Boston : Harvard Business School Press, c1999.
ISBN: 9780585118529
Characteristics: xx, 313 p. : ill. ; 24 cm.
Additional Contributors: Singer, Marc
NetLibrary, Inc


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