The Complete Idiot's Guide To Marketing Basics

The Complete Idiot's Guide To Marketing Basics

eBook - 1997
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One of a series offering straightforward advice, this book presents a step-by-step guide to the essentials of developing a successful marketing programme. The topics include creating an advertising campaign, setting prices, managing distribution channels, and developing product strategy.
Publisher: New York, NY : Alpha Books, c1997.
ISBN: 9780585056609
Characteristics: xx, 428 p. : ill. ; 23 cm.
Additional Contributors: NetLibrary, Inc


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