Concurrent Marketing

Concurrent Marketing

Integrating Product, Sales, And Service

eBook - 1995
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Concurrent Marketing examines certain key interfaces that exist between sales, marketing, & customer service. Shows how the field sales force serves as a crucial link in organizing & implementing marketing efforts, examines issues that can impede effective integration of the three groups, & provides specific examples of how different companies address these issues as they move toward interdependence.
Publisher: Boston, Mass. : Harvard Business School Press, c1995.
ISBN: 9780585063034
0585063036
Characteristics: xxvii, 307 p. : ill. ; 25 cm.
Additional Contributors: NetLibrary, Inc

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