Integrating Product, Sales, And ServiceeBook - 1995
Concurrent Marketing examines certain key interfaces that exist between sales, marketing, & customer service. Shows how the field sales force serves as a crucial link in organizing & implementing marketing efforts, examines issues that can impede effective integration of the three groups, & provides specific examples of how different companies address these issues as they move toward interdependence.
Publisher: Boston, Mass. : Harvard Business School Press, c1995.
Characteristics: xxvii, 307 p. : ill. ; 25 cm.