The Loyalty Effect
The Hidden Force Behind Growth, Profits, And Lasting ValueeBook - 1996
In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors. It also demonstrates the economic effect of customer, shareholder and employee loyalty.
Publisher: Boston, Mass. : Harvard Business School Press, c1996.
Characteristics: xii, 323 p. : ill. ; 24 cm.