The Loyalty Effect

The Loyalty Effect

The Hidden Force Behind Growth, Profits, And Lasting Value

eBook - 1996
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In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors. It also demonstrates the economic effect of customer, shareholder and employee loyalty.
Publisher: Boston, Mass. : Harvard Business School Press, c1996.
ISBN: 9780585056425
0585056420
Characteristics: xii, 323 p. : ill. ; 24 cm.
Additional Contributors: Teal, Thomas 1937-
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