This text expands on one theme: the ultimate strategy is a proactive, offensive strategy that keeps surprising competitors and makes these competitors irrelevant. It shows any company how they can formulate and implement such a distinctive and winning strategy.
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Publisher:
New York, N.Y. : McGraw-Hill, c2000.
ISBN:
9780585201207
058520120X
058520120X
Characteristics:
xii, 206 p. : ill. ; 24 cm.
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