How To Invest And Compete In The Real World Of Internet BusinesseBook - 1999
The astounding growth of Internet commerce presents investors and businesses alike with unbridled opportunity. But the hype surrounding many publicly traded Internet companies often makes the objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors in and managers of Internet business must examine to ensure future success.
Publisher: San Francisco, Calif. : Jossey-Bass, c1999.
Edition: 1st ed.
Characteristics: xix, 314 p. : ill. ; 24 cm.