Persuading People To Have Safer Sex
Applications Of Social Science To The AIDS CrisiseBook - 2000
This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Characteristics: ix, 159 p. : ill. ; 23 cm.