Marketing

Marketing

eBook - 2000
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Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.
Publisher: Hauppauge, N.Y. : Barron's, c2000.
Edition: 3rd ed.
ISBN: 9780764180224
0764180223
Characteristics: xv, 559 p. : ill., maps ; 23 cm.
Additional Contributors: NetLibrary, Inc

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