Loyalty Marketing For The Internet Age
How To Identify, Attract, Serve, And Retain Customers In An E-commerce EnvironmenteBook - 2001
As the explosive ECRM (Electronic Customer Relationship Management) methodology comes into its own, every business dealing with customers electronically is learning that no matter what size the business, retaining customers is the key to long-term financial success. By bringing together marketing, sales, service and other divisions with state-of-the-art electronic customer relationships management tools, companies are able to learn about their customers' behaviour and customise their products or services to meet each and every customer's unique requirements. They will be able to reduce the cost of sales while simultaneously increasing customer loyalty. By following the best practices of web-based customer communications strategies, developing a business process devoted to customer loyalty, and putting the necessary infrastructure in place, companies will be able to: * Leverage the Internet to increase customer loyalty and increase profits * Identify the best and most appropriate customer relationship marketing practices * Attract the most loyal prospects and customers * Serve customer via multiple levels of interaction, contact and dialogue-building * Simplify interactions to incre
Publisher: Chicago, Ill. : Dearborn Financial Pub., c2001.
Characteristics: xx, 345 p. : ill. ; 22 cm.