Handbook Of Corporate Communication And Public Relations

Handbook Of Corporate Communication And Public Relations

Pure And Applied

eBook - 2004
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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:

national communication international communication image, identity and reputation management  the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Publisher: London ; New York : Routledge, 2004.
ISBN: 9780203414958
0203414950
Characteristics: xix, 456 p. : ill. ; 26 cm.
Additional Contributors: Oliver, Sandra
NetLibrary, Inc

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