The Philosophy Of Branding

The Philosophy Of Branding

Great Philosophers Think Brands

eBook - 2004
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Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
Publisher: London : Sterling, VA : Kogan Page, 2004.
ISBN: 9781417557189
Characteristics: 192 p. ; 19 cm.
Additional Contributors: NetLibrary, Inc


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