The Philosophy Of Branding
Great Philosophers Think BrandseBook - 2004
Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
Publisher: London : Sterling, VA : Kogan Page, 2004.
Characteristics: 192 p. ; 19 cm.