Brand Royalty

Brand Royalty

How The World's Top 100 Brands Thrive & Survive

eBook - 2004
Rate this:
The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context. It is entertaining and lively, as well as of practical use, with comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners. It argues, controversially, that consumers and businesses share equal responsibility for the brands which surround us. Ultimately though, it is intended to be an enjoyable and thought-provoking read.
Publisher: London ; Sterling, Va. : Kogan Page, 2004.
ISBN: 9781417572298
1417572299
Characteristics: vi, 314 p. : ill. (some col.) ; 25 cm.
Additional Contributors: NetLibrary, Inc

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at WPL

  Loading...
[]
[]
To Top