Marketing Without Advertising

Marketing Without Advertising

eBook - 2005
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Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will:
- save big dollars on ads
- attract long-term customers and build trust
- improve customer service
- encourage customer referrals
- help plan effective, low-cost marketing events
- form alliances with other small businesses
- use the Internet effectively
- and more
Publisher: Berkeley, Calif. : Nolo, 2005.
Edition: 5th ed.
ISBN: 9781417589654
1417589655
Characteristics: 1 v.
Additional Contributors: Rasberry, Salli
NetLibrary, Inc

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