Market Research Made EasyeBook - 2002
Now small businesses can conduct their own professional market research. This practical manual will lead readers through the process of: Determining research strategy; Planning research; Finding information, getting answers; Analyzing what you learn; and much morel; Whether you are starting a new business, launching a new product, seeking a price point, trying to increase market share... good market research can tell you what you need to know.
Publisher: Bellingham, WA ; North Vancouver, BC : Self-Counsel Press, 2002.
Edition: 2nd ed.
Characteristics: xi, 148 p. ; 25 cm.