The International Dictionary Of Marketing

The International Dictionary Of Marketing

Over 2000 Professional Terms & Techniques

eBook - 2002
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Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.
Publisher: London : Kogan Page, 2002.
ISBN: 9781417593897
Characteristics: v, 441 p. ; 24 cm.
Additional Contributors: NetLibrary, Inc


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