The International Dictionary Of Marketing
Over 2000 Professional Terms & TechniqueseBook - 2002
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.
Publisher: London : Kogan Page, 2002.
Characteristics: v, 441 p. ; 24 cm.