Amaze Your Customers!
Creative Tips On Winning & Keeping Your CustomerseBook - 2006
Competition between businesses is fierce, be they multi-national corporations or rival corner shops. Every company needs custom and must hang on it to survive. In this fascinating title, Daniel Zanetti explores the ways in which sellers and service providers can reach and win over new customers. Packed with real-life stories of good and bad customer experiences, this book illustrates how incredibly important customer satisfaction is not only for attracting new customers but also for building lasting customer relationships which will ultimately shape the reputation of the company. Advice is also given on how to differentiate a business from its competitors, so enabling managers to be clear about the businesses unique selling proposition (USP). Zanetti also asks readers important questions that will help business people formulate a 'Customer Amazement Strategy'.
Publisher: London ; Philadelphia : Kogan Page, 2006.
Characteristics: xi, 144 p. ; 22 cm.