A Branded World
Adventures In Public Relations And The Creation Of SuperbrandsDownloadable Audiobook - 2006
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Publisher: [Ashland, Or.] : Blackstone Audio ; [Boulder, Colo. : Made available electronically by] NetLibrary, 2006.
Characteristics: 1 sound file (11.5 hr.) : digital, wma file.