A Branded World

A Branded World

Adventures In Public Relations And The Creation Of Superbrands

Downloadable Audiobook - 2006
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Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Publisher: [Ashland, Or.] : Blackstone Audio ; [Boulder, Colo. : Made available electronically by] NetLibrary, 2006.
ISBN: 9780786133116
0786133112
Characteristics: 1 sound file (11.5 hr.) : digital, wma file.

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j
JudithE
Jan 05, 2013

Not very interesting, patronizing, not useful to me. Someone else might like it, I suppose.

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