Why Mexicans Don't Drink Molson

Why Mexicans Don't Drink Molson

Rescuing Canadian Business From The Suds Of Global Obscurity

Book - 2008
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Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities.
Publisher: Vancouver : Douglas & Mcintyre, 2008
ISBN: 9781553654063
1553654064
Characteristics: 328 p. ; 24 cm

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