Cause For Concern
Results-oriented Cause MarketingBook - 2006
Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!
Publisher: Mason, Ohio : Thomson/South-Western, c2006.
Characteristics: x, 149 p. : ill. ; 24 cm.