The Art Of Social Selling

The Art Of Social Selling

Finding And Engaging Customers On Twitter, Facebook, LinkedIn, And Other Social Networks

Book - 2014
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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:

* Use content and conversations to build online relationships that transition to sales

* Execute realistic sales strategies for each of the major social media platforms

* Spot social media trends that may influence future buying behaviors

* Sell online in B2B and B2C environments

* Turn social shares (likes, favorites, +1s) into social sales

* Set tangible goals

* Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales--a segment poised to explode as the adoption of smartphones and tablets grows-- The Art of Social Selling is essential reading for every sales professional.

Publisher: New York :, American Management Association,, [2014]
ISBN: 9780814433324
Characteristics: xvi, 267 pages : illustrations ; 23 cm


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