Zero To One

Zero To One

Notes On Startups, Or How To Build The Future

Book - 2014
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"Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1, " creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself"--
Publisher: New York : Crown Business, c2014.
Edition: First edition.
ISBN: 9780804139298
Characteristics: 210 pages : illustrations ; 22 cm
Additional Contributors: Masters, Blake


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Jan 31, 2018

A simple book about startups with a fresh and aggressive perspective. The basic message is hold to your unconventional beliefs, create a monopoly and build a team of unusual talent.

Jan 14, 2017

Very interesting read and some very thought-provoking insight into starting a new business or venture. Thiel toes the line between practical businessperson and relentless contrarian at times, forcing readers to think beyond where they might have imagined they would when picking up this book.

I particularly like the question, "what important truth do very few people agree with you on?" Again - it breeds creative thinking and that is, ultimately, what this book gets you to do.

Offers interesting perspective and is definitely a good read for those interested in building a successful business, or learning what it takes to do so.

Jan 05, 2017

This is a great book for anybody who wants to be an entrepreneur. It's important to have a right entrepreneurial mindset from the very beginning and Peter's insights and thought process will certainly be of great value for that. Here is book summary

Sep 20, 2015

I was very impressed with Peter Thiel’s insights, thought process, and business acumen. If you are looking for the secret formula to starting that perfect business, you will be disappointed. The truth is that there is no secret. Great minds are unpredictable and Peter Thiel does a great job articulating that. However, Thiel does talk about trends and patterns behind the success of companies like Amazon, Payapl, and Telsa Motos as well as the success of individuals such as Bill Gates and Steve Jobs. Thinking outside the box and figuring out what you can do that is not already being done is the key. This is by far the best business book I have yet to read and highly recommend it. It’s also quick, short, and very engaging.

manuelaleal Sep 15, 2015

This most brilliant book on start-up strategies it also deeply flawed.

The business analysis is faultless, challenging, exciting and truly mind-blowing. PT essentially explains his theory of monopolies, technology and what makes a technology company TRULY successful.

The problem appears at the end of the book when PT essentially describes that the culture of technology companies should be like cults, and gives hints at mildly creepy ageism and downright hypocrisy.

For example Peter Thiel gives out a scholarship for VERY young people to drop out of college to develop a business idea for one year, yet none of his companies seem to hire people without college degrees. He has a degree from Stanford and a law degree and yet sells the idea that college is useless but again if you look at the companies he owns, none of his employees seems to lack college degrees. He makes generalizations from a VERY privileged position, but then if you look at his politics, it makes sense. Try to put that aside for one sec because the first part of the book really is brilliant.

As flawed as it is, this is an essential book about business, entrepreneurial culture and technology and Peter's record as a founder of Pay Pal and record as Facebook's first investor should leave no doubt as to his record, business acumen and analytical abilities (outside of his shady political ideas).

lillybkk2015 Sep 09, 2015

This is very useful and worth to read.

lms Jul 09, 2015

Booklist Top Ten Business Books 2015

Jan 27, 2015

ZERO TO ONE can either be a quick read or a deep dive, I suspect, depending on how much you need someone else to elaborate for you on the central idea that we should strive to create the new rather than improve on the old. Personally, I think Jim Collins' GOOD TO GREAT explored that concept better. That being said, Thiel's dig at the LEAN STARTUP principles, encouraging us to risk boldness, have a plan (rather than iterate), find new markets and emphasize sales and product design are thought-provoking ways to think about how to create the thing no one knew they wanted.

Jan 26, 2015

Practical advice on business start-ups.

Dec 23, 2014

This book is meant as advice to anyone starting a business and is based on Thiel's own Silicon Valley startup and venture capital experience. The 7 questions (see quotes) that any business must answer to determine if it can be viable are fundamental: don't bother if you don't have good answers to them all. While he's addressing primarily tech companies, much of the advice is applicable to any business.

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Dec 23, 2014

1. Can you create breakthrough technology instead of incremental improvements?
2. Is now the right time to start your particular business?
3. Are you starting with a big share of a small market?
4. Do you have the right team?
5. Do you have a way to not just create but deliver your product?
6. Will your market position be defensible 10 and 20 years into the future?
7. Have you identified a unique opportunity that others don't see?

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