Beginning with just five feet of counter space on Coney Island in 1916, Nathan's Famous soon stretched across the globe, launching the hotdog as an American food staple and Nathan Handwerker to national fame. But the story behind the dog is even tastier. Fleeing Eastern Europe as the shadow of WWI looms large with nothing but twenty dollars in his socks, Nathan arrives in New York with the desire to make a better life, and within two years he sets up a shop of his own, hawking frankfurters for five cents at the beach retreat of Coney Island. As New York booms, pushing trains and patrons to the shore, so too do Nathan's humble hotdogs. Within ten years he has the whole corner, and a brand as recognizable as Coca-Cola and Cracker Jack. But with success comes difficulties, and as Nathan's two sons vie to inherit the family dynasty a story of Biblical proportions plays out, mirroring the corporatization of the American food industry.