By the author of Unpersuadables, this thrilling and ambitious book explores the mysterious power of the self and reveals the danger of our modern obsession with it. We live in the age of the individual. Every day, we're bombarded with depictions of the beautiful, successful, slim, socially conscious, and extroverted individual that our culture has decided is the perfect self, and we berate ourselves when we don't measure up. This model of the perfect self and the impossibly high standards it sets can be extremely dangerous. Journalist and novelist Will Storr began to wonder about this perfect self that torments so many of us: Where does this ideal come from? Why is it so powerful? Is there any way to break its spell?