These six half-hour lectures focuses on just how remarkable memory is - and how easily it can be strengthened, enhanced, and improved at any age. "We may have trouble remembering phone numbers, names, where we left our keys, or facts for an exam, "he says. "All of these failings, however, are not due to limitations of your brain to encode and store information. We all have this capacity, and to a remarkable level!" The most important way to improve your memory performance and to remember information accurately and for a long time, according to Professor Vishton, is to transform that information into something that's easier for your brain to remember and use, like a distinct visual image or a simple string of letters. Essentially all of the techniques you learn about in Scientific Secrets for a Powerful Memory center on this single goal.